It Takes a Tribe: Building the Tough Mudder Movement

by Will Dean, Tim Adams, Will Dean

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"Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?" my professors asked. My gut feeling was--plenty of people.

Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough...

Format:Hardcover

Language:English

ISBN:0735214697

ISBN13:9780735214699

Release Date:September 2017

Publisher:Portfolio

Length:272 Pages

Weight:1.10 lbs.

Dimensions:1.2" x 6.0" x 9.1"

Related Subjects

Business Business & Investing Economics

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It Takes a Tribe: Building the Tough Mudder Movement

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