It!: 9 Secrets of the Rich and Famous That'll Take You to the Top

This book lays out a systematic approach to becoming what's known as a celebrity - to me that's someone who other people have heard of and ascribe some authority to. In many businesses this is essential, it certainly is in mine. What's great about this book is that it teaches via examples, metaphors and analogies. In other words, teaching and reinforcing in the various ways we learn. Although I've never heard of a number of the people the author references, it doesn't matter, the lessons are what is important. If you are serious about building your celebrity image, I recommend you get this book

Paula has it right on the money and I still follow her at Page Six in the NY Post! Great and Easy read for those that want to be famous.

Paula Froelich gives insider information on making it big whether its fame you're after or succeeding in the field of your choice. You can make it with her advice. This is the most real life advice that I have ever read in a book. Do not, I repeat, do not go after anything until you've read this book first. I've read lots of advice books by successful business people and hers' is the most honest. Paula also gives many examples of celebrities and socialites who have risen their way to the top through smart strategies and great PR; there are also stories of people who have stumbled their way to the bottom because of some careless mistakes. Some of the advice isn't new such as be nice to everyone. I was surprise at some of the advice she gave even if the intentions aren't always sincere at first. One tip is that if you want to buy your way to the social world then get involved in a reliable and reputable charity. It always looks good no matter what, but remember the fakes will eventually be found out. Still it never really hurts to get involved especially if you really care. I was surprised to find out that there is a heirarchy to the charity world. If you're passionate, driven, and want to go to the top then you need this book. It talks about networking, getting publicity for you and your firm, and about staying on top. All the advice and examples can be applied to real life and remember to stay tough. It's not an easy game, not show business or any other business. You can be an "It" girl or man, but you need to work to get there and this book will show you how.

I received this book today and read the entire thing. Paula writes like she is sitting with you drinking wine. You can feel her excitement as you read. I beleive if you do what she says, you can rise to the top. Paula is painfully honest and blunt, everything I love and everything you need in order to learn from her. I thank her for writing this book. She can only get better! Good luck to you Paula and thanks for helping others!! Let the fabulousness begin!

A fresh, witty and on-the-money look at the world of celebrity buzz. A quick, entertaining read that could easily become a dog-eared, often revisited favorite. Although many of the lessons taught here only fully apply once you've reached a certain level of fame/success, the principles behind them can be applied to you/your business no matter what level of success you are currently trying to reach. Froelich backs up her theories with real world anecdotes, often naming the famous names involved -- but don't worry, this book is far more than just celebrity gossip. Thanks to this book, I am re-energized and ready to push forward my career in ways I had never considered before!