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Paperback Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity Book

ISBN: 1978838832

ISBN13: 9781978838833

Isle of Rum: Havana Club, Cultural Mediation, and the Fight for Cuban Authenticity

Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which Western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher Ch vez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and visual artists, who stand to benefit economically by selling an image of Cuba to consumers who desperately...

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Format: Paperback

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