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Paperback Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s Book
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ISBN: 0833033417

ISBN13: 9780833033413

Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s

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Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.

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Format: Paperback

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