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Hardcover The Invisible Promise: A Field Guide to Marketing in an Upside-Down World Book
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ISBN: 1637741928

ISBN13: 9781637741924

The Invisible Promise: A Field Guide to Marketing in an Upside-Down World

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Format: Hardcover

Condition: Very Good

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Book Overview

Our service economy is dominated by outmoded marketing models from the world of products.

The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.

Unlike products, you can't see, touch, or feel services. Marketing services requires an approach that...

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Business Business & Investing Economics

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