Investor Relations for the Emerging Company

Our company recently went public, and the advice in this book is certainly useful for myselft, as a co-founder. The authors write for readers who might be managers of such a firm. It does not necessarily have to be public. Much of the advice is germane to privately held startups. The book is aimed at someone not from a financial background. Perhaps you are a scientist or engineer, who has now found yourself in a managerial position. The advice is on topics like presenting to investment managers. Here, the single best tidbit is simply not to use too much technical jargon in your deliveries. An all too common failure of many engineering types. It does not help your pitch for funds if they don't understand. Worse, it might indicate that you cannot adjust your presentation to the backgrounds of the audience. An inflexibility that could suggest a deeper managerial disconnect. There is also much advice on conforming to SEC regulations, especially if your firm is indeed publicly traded. The sternest warnings are about insider trading, and your liabilities.