Investing in Vice: The Recession-Proof Portfolio of Booze, Bets, Bombs, and Butts

.....and not about making a social or political statement - that's what investing in "vice" is all about. "Investing in Vice" is a straight forward read with many interesting facts that I am sure many investors are not aware of - but should be! At times, the book can sound simplistic, but then again - investing should be simple. It is no surprise to me that many of the so called "sin" stocks have - on average - outperformed the markets with significantly less volatility over the long term. Ahrens does a great job explaining everything you ever wanted to know about investing in Booze, Bets, Bombs and Butts.

I will be the first to admit that I know very little about stocks in general. But after reading numerous articles about investing in so called "sin" stocks, I became very interested in learning more. Mr.Ahren's book is an easy read full of clear, insightful information. He not only explains why investing in these stocks makes so much sense, he lays out the facts to back up his statements in a way that is easy for even novices like me to understand. If you are interested at all in investing, especially in "sin stocks", this is a must read.

Investing in Vice is a very insightful with straight forward and well developed ideas on the virtues of investing in vice. A must read for all investors and a great portfolio diversification strategy. The author is a sage voice in a sector where the hype, glam, politics, and zeal often overshadow the reality that many of the companies are great performers and stocks.

I thought Ahrens book would be gimmicky, as it turns out, it was anything but gimmicky. Ahrens' take on the gaming, alcohol, tobacco and defense industries being an essential part of any investors portfolio is well thought out and credible. For those investors looking to recession proof their portfolio, Ahrens' book on vice investing is a great resource. I enjoyed the book in large part because it was an easy read, but very informative.