Investigating the Use of Sex in Media Promotion and Advertising

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The latest scholarship on one of today's most pressing issues

Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in...

Format:Paperback

Language:English

ISBN:0789037297

ISBN13:9780789037299

Release Date:January 2007

Publisher:Routledge

Length:192 Pages

Weight:0.77 lbs.

Dimensions:0.6" x 6.3" x 8.6"

Related Subjects

Business Business & Investing Social Science Social Sciences

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Investigating the Use of Sex in Media Promotion and Advertising

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