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Hardcover Inventing Desire: Inside Chiat/Day: The Hottest Shop, the Coolest Players, the Big Business of Advertising Book
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ISBN: 0671723464

ISBN13: 9780671723460

Inventing Desire: Inside Chiat/Day: The Hottest Shop, the Coolest Players, the Big Business of Advertising

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Format: Hardcover

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Book Overview

An inside look at the ad industry's reigning hot shop captures the volatile process of ad making, discussing power struggles, brainstorming sessions, the creative process, setbacks, integrity, and... This description may be from another edition of this product.

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Biography & History Business Business & Investing Company Profiles Economics

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