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Paperback Intuitive Marketing: What Marketers Can Learn from Brain Science Book
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ISBN: 0578563614

ISBN13: 9780578563619

Intuitive Marketing: What Marketers Can Learn from Brain Science

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Format: Paperback

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Book Overview

Intuitive Marketing explores the many ways traditional theories and practices of marketing can benefit from the insights and discoveries of modern brain science. It proposes a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Examples of intuitive marketing strategies are presented throughout the book, illustrating how marketers can both shape and satisfy consumer wants and...

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Business Business & Investing Economics Psychology

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