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Hardcover Introduction to Marketing Communications Book

ISBN: 0132690853

ISBN13: 9780132690850

Introduction to Marketing Communications

This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. *International examples acknowledge that... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good

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Customer Reviews

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A good foundation

This is a thorough book on IMC and all tools needed to do so, providing the reader with a sound basis to build from. Being an academic, I believe in a solid theoretical foundation and to learn from case studies. A good read for beginners in IMC.
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