Introduction to Marketing Communications

Name: A good foundation
Item: Introduction to Marketing Communications: An Integrated Approach
Rating: 4
Author: Thriftbooks.com User

by Sandra E. Moriarty, John Burnett, John Burnett

This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. *International examples acknowledge that... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0132690853

ISBN13:9780132690850

Release Date:October 1997

Publisher:Prentice Hall

Length:752 Pages

Weight:3.55 lbs.

Dimensions:1.4" x 8.3" x 10.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Communications Economics Education & Reference Management & Leadership Marketing Marketing & Sales Sales & Selling Skills

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A good foundation

Published by Thriftbooks.com User , 20 years ago

This is a thorough book on IMC and all tools needed to do so, providing the reader with a sound basis to build from. Being an academic, I believe in a solid theoretical foundation and to learn from case studies. A good read for beginners in IMC.

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Introduction to Marketing Communications

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