Introduction to Industrial Organization

This text on IO is easily used in the classroom. It has the "right" amount of rigor for undergraduates. Crisp graphs support the arguments. New cases can be used to supplement those in the text that date from 2000. I'm glad I adopted this text.

The layout and content of this book is truly outstanding. Cabral's lucid explanations and balance of theory and examples, make this book a pleasure to read. The text also provides a much needed framework for thinking about the ambiguous term, "strategy." Several of the author's reviewers comment that this text is destined to become the definitive introductory text on the industrial organization and I support that view.

Just when you thought there was no need for another Industrial Organization textbook, L. Cabral has written a book so breathtaking lucid that it may stand as the definitive introductory textbook for a generation. The author adeptly combines classic industrial organization theory with the latest advances in research and modern examples. The result is at once current and timeless, and will surely engage the beginning student more than any book currently on the market, or any book likely to be written. A must have for any introductory industrial organization class.