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Business & Investing Books > Marketing & Sales Books
Hardcover Introduction to Advertising Media: Research, Planning, and Buying Book
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ISBN: 0844235458

ISBN13: 9780844235455

Introduction to Advertising Media: Research, Planning, and Buying

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Format: Hardcover

Condition: Very Good

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Book Overview

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers... This description may be from another edition of this product.

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Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Education & Reference Marketing Marketing & Sales Textbooks

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