Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

Name: Simply Excellent
Item: Introduction to Advertising &amp; Promotion: An Integrated Marketing Communications Perspective
Rating: 5
Author: Thriftbooks.com User

by Michael A. Belch, George E. Belch, Michael Belch George Belch, et al.

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Book Overview

Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0256136963

ISBN13:9780256136968

Release Date:January 1994

Publisher:Irwin Professional Publishing

Length:762 Pages

Weight:4.10 lbs.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Computers & Technology Education & Reference Marketing & Sales Software

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Simply Excellent

Published by Thriftbooks.com User , 23 years ago

An introductory text that covers all parts of marketing mix. Plenty of real examples that illustrate text. I like it even more than Kotlers Marketing. You will definitely like it.

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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

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