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Paperback Introducing Marketing Research Book
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ISBN: 0471497703

ISBN13: 9780471497707

Introducing Marketing Research

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"Introducing Marketing Research" ist ein ideales Lehrbuch f?r eine einsemestrige Einf?hrung in das Thema Marktforschung. Mit speziellen Kapiteln zum Thema B2B-Marktforschung und Internet-Marktforschung. Das Buch ist ausgesprochen praxisorientiert und verf?gt ?ber eine F?lle praktischer Beispiele und Studienaufgaben. Besonders hervorzuheben ist die ausgewogene Pr?sentation qualitativer und quantitativer Aspekte der Marktforschung.

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Format: Paperback

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Business Business & Investing Economics

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