Interpreting Consumer Choice: The Behavioural Perspective Model

by Gordon R. Foxall

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This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Format:Paperback

Language:English

ISBN:0415717531

ISBN13:9780415717533

Release Date:July 2013

Publisher:Routledge

Length:200 Pages

Weight:0.61 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Interpreting Consumer Choice: The Behavioural Perspective Model

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