Internet Marketing & E-Commerce
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Book Overview
Are you looking to succeed in the ever changing world of marketing? With INTERNET MARKETING & e-COMMERCE you will find the tools you need. This innovative text show you how to use the Internet to both create value for the customer and profit for your company.
Format:Hardcover
Language:English
ISBN:0324074778
ISBN13:9780324074772
Release Date:November 2006
Publisher:Cengage Learning
Length:642 Pages
Weight:2.60 lbs.
Dimensions:1.1" x 7.6" x 9.3"
Customer Reviews
3 ratings
Very Insightful
Published by Thriftbooks.com User , 16 years ago
An excellent reference on the issues for marketeers in an Internet and e-Commerce world. The historical perspective and real-world examples bring the work to life. This is the basis for much of the skills development we do on my team. VP Business Marketing, Cisco Systems
A comprehensive reference source
Published by Thriftbooks.com User , 17 years ago
A comprehensive, easy to understand and practical application of theory and practice. All of the building blocks (technologies and practices) and the latest techniques to help you revolutionize your customer reach and transform your business. Pat
The most valuable book in Internet Marketing & E-commerce
Published by Thriftbooks.com User , 17 years ago
To be successful in Internet marketing and e-commerce you have to start learning every important area that makes Internet so powerful and valuable. You have to understand about networks but also individual's behavior online. It is important to learn about traffic building and usability - and more. I will strongly recommend this book from Ward Hanson and Kirthi Kalyanam - Buy it - Read it - and start your successful road.
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