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Paperback Internationalising a National Image: The case of Made in Germany in Western Australia Book
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ISBN: 3838656962

ISBN13: 9783838656960

Internationalising a National Image: The case of Made in Germany in Western Australia

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Inhaltsangabe: Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non-German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments...

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Format: Paperback

Condition: New

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