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Business & Investing Books > Marketing & Sales Books
Paperback Internationales Marketingmanagement [German] Book
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ISBN: 366260860X

ISBN13: 9783662608609

Internationales Marketingmanagement [German]

by , , , et al.
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F?r jedes Unternehmen, welches international t?tig ist, ist ein systematisch betriebenes l?nder?bergreifendes Marketingmanagement unabdingbar, um die eigene Existenz nachhaltig zu sichern. Die rasanten Ver?nderungen auf vielen M?rkten bzw. in vielen L?ndern f?hren zudem dazu, dass eine professionelle Informationsaufnahme und -verarbeitung marktrelevanter Daten im Rahmen der internationalen Marktforschung erfolgen muss. Auf Basis dieser Daten sind...

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Format: Paperback

Condition: New

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Related Subjects

Business Business & Investing Economics Education & Reference Foreign Language Study & Reference Global Management Management & Leadership Marketing

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