Internationales Dienstleistungsmarketing: Strategien - Instrumente - Methoden - Best-Practice-Fallstudien [German]

by Manfred Bruhn and Karsten Hadwich

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Die geographische Ausweitung nationaler Dienstleistungskonzepte stellt eine zwingende Notwendigkeit dar, um den langfristigen Unternehmenserfolg zu sichern. Zur Etablierung von Dienstleistungen, die... This description may be from another edition of this product.

Format:Paperback

Language:German

ISBN:3170211358

ISBN13:9783170211353

Release Date:December 2014

Publisher:Kohlhammer

Length:401 Pages

Related Subjects

Business Business & Investing

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Internationales Dienstleistungsmarketing: Strategien - Instrumente - Methoden - Best-Practice-Fallstudien [German]

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