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Paperback International Retailing: Bundle Book + Studio Access Card Book

ISBN: 150132375X

ISBN13: 9781501323751

International Retailing: Bundle Book + Studio Access Card

International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends.

- Comprehensive discussion of the...

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Format: Paperback

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