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Paperback International Marketing Book

ISBN: 0333963881

ISBN13: 9780333963883

International Marketing

International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information...

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Format: Paperback

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