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Business & Investing Books > International Business Books
Paperback International Marketing Book
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ISBN: 0333963881

ISBN13: 9780333963883

International Marketing

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International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information...

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Format: Paperback

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Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Global Industrial International International Business Marketing

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