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Business & Investing Books > Marketing & Sales Books
Paperback International Marketing Book
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ISBN: 1506389228

ISBN13: 9781506389226

International Marketing

by , , , et al.
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Format: Paperback

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Book Overview

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.

The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing,...

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Business Business & Investing Economics

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