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Paperback International Marketing: Strategy Planning, Market Entry & Implementation Book

ISBN: 0749438088

ISBN13: 9780749438081

International Marketing: Strategy Planning, Market Entry & Implementation

This best-selling textbook offers regional studies of separate world markets, covering research, entry (with export procedures), international product policy and world-wide advertising. This description may be from another edition of this product.

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Format: Paperback

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We receive fewer than 1 copy every 6 months.

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