International Marketing Strategy: Analysis, Development and Implementation

by Isobel Doole and Robin Lowe

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This text looks at context, techniques and strategies involved in successful international marketing. With short case illustrations, case studies, summaries and discussion questions, this book is... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1844807630

ISBN13:9781844807635

Release Date:January 2008

Publisher:South Western Educational Publishing

Length:462 Pages

Weight:2.90 lbs.

Dimensions:1.0" x 8.7" x 10.4"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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International Marketing Strategy: Analysis, Development and Implementation

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