International Marketing Research: A Transformative Approach

by V. Kumar

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This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment.

It...

Format:Paperback

Language:English

ISBN:3031546490

ISBN13:9783031546495

Release Date:July 2024

Publisher:Palgrave MacMillan

Length:611 Pages

Weight:2.02 lbs.

Dimensions:1.3" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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International Marketing Research: A Transformative Approach

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