International Marketing: Principles and Practice: A management-oriented approach

by Svend Hollensen and Marc Oliver Opresnik

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International Marketing: Principles and Practice. A management-oriented approach
This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest developments in international marketing - in all aspects. The most important theoretical aspects are explained in an easily accessible way to facilitate the transfer of...

Format:Paperback

Language:English

ISBN:B09FSCJRS9

ISBN13:9798474275802

Release Date:September 2021

Publisher:Independently Published

Length:170 Pages

Weight:0.52 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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International Marketing: Principles and Practice: A management-oriented approach

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