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Paperback International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets Book
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ISBN: 3832530983

ISBN13: 9783832530983

International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets

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For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate... This description may be from another edition of this product.

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Business Business & Investing Economics

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