International Marketing in the Network Economy: A Knowledge-Based Approach

by Florian Kohlbacher

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Format:Hardcover

Language:English

ISBN:0230515703

ISBN13:9780230515703

Release Date:October 2007

Publisher:Palgrave MacMillan

Length:254 Pages

Weight:1.03 lbs.

Dimensions:0.9" x 5.8" x 8.7"

Related Subjects

Business Business & Investing Economics

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International Marketing in the Network Economy: A Knowledge-Based Approach

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