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Hardcover International Marketing and Purchasing of Industrial Goods: An Interaction Approach Book
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ISBN: 0471279870

ISBN13: 9780471279877

International Marketing and Purchasing of Industrial Goods: An Interaction Approach

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Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.

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Format: Hardcover

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Business Business & Investing Economics

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