International Marketing and Purchasing of Industrial Goods: An Interaction Approach

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Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.

Format:Hardcover

Language:English

ISBN:0471279870

ISBN13:9780471279877

Release Date:January 1982

Publisher:Wiley

Length:416 Pages

Weight:2.25 lbs.

Related Subjects

Business Business & Investing Economics

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International Marketing and Purchasing of Industrial Goods: An Interaction Approach

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