International Luxury Brand Strategy
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Book Overview
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application...
Format:Paperback
Language:English
ISBN:113861484X
ISBN13:9781138614840
Release Date:November 2021
Publisher:Routledge
Length:242 Pages
Weight:0.78 lbs.
Dimensions:0.6" x 6.0" x 9.0"
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