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Paperback International Franchising in Emerging Markets: Central and Eastern Europe and Latin America Book
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ISBN: 0808006363

ISBN13: 9780808006367

International Franchising in Emerging Markets: Central and Eastern Europe and Latin America

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Accounting for 80% of the world's population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, The U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate...

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