International Dimensions of Marketing

Name: Internet examples using this textbook in a classroom
Item: International Dimensions of Marketing
Rating: 4
Author: Thriftbooks.com User

by Vern Terpstra

The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses,... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0324014910

ISBN13:9780324014914

Release Date:June 1999

Publisher:Cengage Learning

Length:211 Pages

Weight:0.70 lbs.

Dimensions:0.5" x 6.5" x 9.1"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Exports & Imports Global Industrial

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Internet examples using this textbook in a classroom

Published by Thriftbooks.com User , 27 years ago

A short but good book on International Marketing. Many of the paragraphs in this book have been further enhanced by using web pages in my course at

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International Dimensions of Marketing

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