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Paperback International Cases in Tourism Management Book

ISBN: 0750655143

ISBN13: 9780750655149

International Cases in Tourism Management

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Format: Paperback

Condition: New

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Book Overview

International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors...

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