International Cases in Tourism Management

by John Swarbrooke and Susan Horner

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Book Overview

International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors...

Format:Paperback

Language:English

ISBN:0750655143

ISBN13:9780750655149

Release Date:December 2003

Publisher:Routledge

Length:410 Pages

Weight:1.75 lbs.

Dimensions:0.9" x 7.2" x 9.7"

Related Subjects

Accounting & Finance Business Business & Finance Business & Investing Economics Hospitality, Travel & Tourism Industries & Professions International International Business Management

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International Cases in Tourism Management

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