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Paperback International Business: Themes and Issues in the Modern Global Economy Book

ISBN: 0415437644

ISBN13: 9780415437646

International Business: Themes and Issues in the Modern Global Economy

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Book Overview

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global...

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