International Business Case Studies for the Multicultural Marketplace
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Book Overview
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.
Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.Format:Hardcover
Language:English
ISBN:1138149446
ISBN13:9781138149441
Release Date:September 2016
Publisher:Routledge
Length:434 Pages
Weight:1.64 lbs.
Dimensions:0.9" x 6.0" x 9.0"
Customer Reviews
1 rating
International Business Case Study (Managing Cultural Differences)
Published by Thriftbooks.com User , 19 years ago
very useful case studies. Based on actual events and which bring to life the tensions and misunderstandings inherent in cross culture negotiations. These are very useful for class exercises. PS As an instructor I would like to get hold of an instructors handbook but have not at the time of writing this short review, succeedded.
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