International Brand Strategy: A Guide to Achieving Global Brand Growth
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Book Overview
In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them...
Format:Paperback
Language:English
ISBN:1789666295
ISBN13:9781789666298
Release Date:January 2021
Publisher:Kogan Page
Length:272 Pages
Weight:1.15 lbs.
Dimensions:0.8" x 6.1" x 9.1"
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