International and Cross-Cultural Business Research
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Book Overview
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business.
Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business.
Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.
Format:Paperback
Language:English
ISBN:1473975891
ISBN13:9781473975897
Release Date:July 2017
Publisher:Sage Publications Ltd
Length:200 Pages
Weight:0.84 lbs.
Dimensions:0.6" x 6.6" x 9.4"
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