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Business & Investing Books > International Business Books
Paperback International Advertising: Communicating Across Cultures Book
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ISBN: 0534192785

ISBN13: 9780534192785

International Advertising: Communicating Across Cultures

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This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.

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Format: Paperback

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We receive 1 copy every 6 months.

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Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing International Language Arts Marketing & Sales

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