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Hardcover Interfaith Marketing: A Cross-Religious Approach Book
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ISBN: 1032827475

ISBN13: 9781032827476

Interfaith Marketing: A Cross-Religious Approach

by , ,
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Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research.

The authors discuss the basic concepts and approaches of this interdisciplinary field...

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Format: Hardcover

$180.00
Releases Nov 20, 2024
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Business Business & Investing Economics

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