Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
No Customer Reviews
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international...
Format:Hardcover
Language:English
ISBN:1781900167
ISBN13:9781781900161
Release Date:September 2012
Publisher:Emerald Group Publishing
Length:350 Pages
Weight:1.40 lbs.
Dimensions:1.0" x 6.2" x 9.3"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
