Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

by Bey-Ling Sha and Qi Wang

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Book Overview

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact...

Format:Paperback

Language:English

ISBN:1138189227

ISBN13:9781138189225

Release Date:June 2018

Publisher:Routledge

Length:330 Pages

Weight:1.01 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics Language Arts

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Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

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