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Paperback Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics Book
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ISBN: 1138189227

ISBN13: 9781138189225

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

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Format: Paperback

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Book Overview

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact...

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Business Business & Investing Economics Language Arts

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