Intercultural Business Negotiations: Deal-Making or Relationship Building

by Jean-Claude Usunier

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Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations.

This book highlights two basic components of negotiations: the Deal and the Relationship. Countries and cultures place different value and priority on these components both in the negotiation process...

Format:Hardcover

Language:English

ISBN:1138577022

ISBN13:9781138577022

Release Date:September 2018

Publisher:Routledge

Length:364 Pages

Weight:1.55 lbs.

Dimensions:0.9" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Intercultural Business Negotiations: Deal-Making or Relationship Building

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