Intentional Marketing: A Practical Guide for Librarians

(Part of the Practical guides for librarians Series)

by Carol Ottolenghi

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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

Format:Paperback

Language:English

ISBN:1538108488

ISBN13:9781538108482

Release Date:October 2018

Publisher:Globe Pequot Publishing Group Inc/Bloomsbury

Length:188 Pages

Weight:1.25 lbs.

Dimensions:0.4" x 8.4" x 10.9"

Related Subjects

Language Arts

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Intentional Marketing: A Practical Guide for Librarians

(Part of the Practical guides for librarians Series)

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