Intentional Marketing: A Practical Guide for Librarians
(Part of the Practical guides for librarians Series)
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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Format:Paperback
Language:English
ISBN:1538108488
ISBN13:9781538108482
Release Date:October 2018
Publisher:Globe Pequot Publishing Group Inc/Bloomsbury
Length:188 Pages
Weight:1.25 lbs.
Dimensions:0.4" x 8.4" x 10.9"
Related Subjects
Language ArtsCustomer Reviews
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