Intellectual Property Strategy

(Part of the The MIT Press Essential Knowledge Series and The MIT Press Essential Knowledge Series)

by John Palfrey

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Book Overview

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this...

Format:Paperback

Language:English

ISBN:0262516799

ISBN13:9780262516792

Release Date:October 2011

Publisher:MIT Press

Length:192 Pages

Weight:0.45 lbs.

Dimensions:0.6" x 5.2" x 7.1"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Economics Law Strategic Planning

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Intellectual Property Strategy

(Part of the The MIT Press Essential Knowledge Series and The MIT Press Essential Knowledge Series)

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