Intellectual Property: Licensing and Joint Venture Profit Strategies

by Gordon V. Smith and Russell L. Parr

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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)

Format:Hardcover

Language:English

ISBN:0471194352

ISBN13:9780471194354

Release Date:March 1998

Publisher:Wiley

Length:560 Pages

Weight:2.45 lbs.

Dimensions:1.5" x 6.3" x 9.5"

Related Subjects

Business Business & Finance Business & Investing Business Law Education & Reference Franchising Intellectual Property Law Patent, Trademark & Copyright Textbooks

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Intellectual Property: Licensing and Joint Venture Profit Strategies

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