Intellectual Property: Licensing and Joint Venture Profit Strategies

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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest...

Format:Paperback

Language:English

ISBN:0471435635

ISBN13:9780471435631

Release Date:March 2002

Publisher:John Wiley & Sons

Length:194 Pages

Related Subjects

Law

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Intellectual Property: Licensing and Joint Venture Profit Strategies

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