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Hardcover Intellectual Property and Financial Markets: A Valuation and Commercialization Handbook Book
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ISBN: 0470343478

ISBN13: 9780470343470

Intellectual Property and Financial Markets: A Valuation and Commercialization Handbook

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Cutting-edge techniques for intellectual property valuation and commercialization Today, intellectual property (IP) accounts for over seventy five percent of a company's market capitalization. Intellectual Property and Financial Markets presents the cutting-edge tools needed to thrive in today's volatile markets. This timely and essential book focuses on increasing your bottom-line as a result of IP, using methods such as brand securitization, enforcement...

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Format: Hardcover

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