Integrity Service: Treat Your Customers Right-Watch Your Business Grow

What a great book! Integrity Service has so much more than your typical "how to" book on customer service. Ron Willingham takes the reader deep into valuing, listening, and really understanding the customer. Be careful! You may come away from this book with not only a thorough knowledge of customer service, but also profound personal growth.

A great read. I have just finished Ron Willingham's book, "The People Principle", and expected good things, was not disappointed. He makes the difficult process of working with different types of people easy to understand. Good material for the new service/sales employee, or the seasoned veteran. A management team could go through each chapter on a regular basis with their employees as a learning process. Jim Hinshaw Ft. Collins, CO

What a great book. After reading Integrity Selling for the 21st Century, I couldn't wait to read this one. It's focused on how service organizations can better serve their customers. I really like the way Mr. Willingham make everything sound so simple. Thanks Ron for writing another great book all service providers should be reading and practicing.

This is a great read. I found it flowed very well with practical idea's. Like his other books, Mr. Willingham does a great job of reminding you of the simple things that work so well in separating you from others so that you build relationships. I really like the way he gives you an example of the idea, then shows you how to use it so you can apply it to the real world. One example would be the sections on communicating with different styles of people, so you can match that commication style. I have found this is so true and useful. More companies need to follow these basic practices on service.

I've followed Ron Willingham's work for over a dozen years. I've read, I think, every book he has written. Ron's gift is writing in a way that most of us think, which makes the ideas he presents practical and reasonable. Most importantly, he makes the subject of service relevant for the reader. This book is for anyone that works with or for, front-line, customer contact people. Mike Thomas Pensacola, Florida