Integrating Corporate Communications: The Cost-Effective Use of Message and Medium

by James L. Horton

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Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes...

Format:Hardcover

Language:English

ISBN:0899308953

ISBN13:9780899308951

Release Date:September 1995

Publisher:Praeger

Length:336 Pages

Weight:1.31 lbs.

Dimensions:1.1" x 6.4" x 9.6"

Related Subjects

Business Business & Finance Business & Investing Business Communication Communications Economics Leadership Management & Leadership Skills

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Integrating Corporate Communications: The Cost-Effective Use of Message and Medium

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